Networking is incredibly important in business and in order to be an entrepreneur. Making these business connections can be extremely beneficial to someone that is entering uncharted territory. An individual can build the framework of their business by the people they may know. They may be able to get their supplier through a friend of a friend, good employees through another friend, or great marketing advice from another. The possibilities are endless.
Where to network-
To answer this question simply, everywhere. Networking does not have to only happen at a networking event. Networking can be a series of any type of communication. In today’s business world, social platforms have become increasingly popular. Some of the many examples are Twitter, Facebook, MySpace, LinkedIn, and personal blogs. Other common networking places are career fairs and conferences.
How to network-
Before attending an event, know before hand who you would like to meet. Find out what you want to accomplish by attending the event. Overall, know what your goals are beforehand. Networking requires confidence but not arrogance. Keep this in mind when you approach someone to introduce yourself. It is encouraged to inquire about the person you are networking with and try not to boast about yourself. Do not push your business card onto someone, ease it through conversation. If you receive someone’s business card, keep in touch with that person. Do not let a connection grow too far apart.
On a side note- One of the most invaluable lessons I learned from Mary Groves, a business professor at University of Nevada Reno, is to send a quick e-mail to the contact. Mention some of the topics that were interesting. This will keep you fresh in their mind and help you stand out from other contacts.
Sunday, August 2, 2009
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